February 2025

The Problem: No Ownership, No Success

CRM adoption starts at the top. Yet, in many agencies, leadership is hands-off, assuming the CRM is an “IT problem.” The result? A disengaged workforce and a system that never reaches its full potential. According to a study by CIO.com, CRM projects with strong executive sponsorship are 70% more likely to succeed.

The Problem: Bad UX Kills CRM Adoption

User experience (UX) is one of the biggest factors in CRM adoption, yet most systems are designed with features in mind—not real user behavior. According to Salesforce, 80% of CRM users say ease of use is the most important feature, yet 72% struggle with usability.