Avoiding CRM Disasters: Lessons from the Trenches
Imagine this: you’ve set out on an epic journey to transform how your company handles customer relationships. You’re excited, you’re ready, but then—BAM!—you hit a CRM Disaster. According to Gartner, around 50-70% of CRM projects crash and burn, resulting in shareholder losses, bungled customer management, lost market share, and even career setbacks. Not to mention the company-wide loss of confidence and a surge in cynicism toward future changes. Ouch!