This International Women’s Day, YPP Consulting had the pleasure of attending an inspiring event hosted by Salesforce’s Women in Solution Engineering Group, led by Katie Sutton. The theme—How Technology and Data Can Improve and Drive Female Performance—sparked insightful discussions on the intersection of digital transformation, inclusion, and leadership.
Technology is more than just an enabler—it’s an accelerator of progress. The event explored how businesses can harness data, automation, and AI to create more equitable opportunities, drive performance, and remove systemic barriers for women in the workplace.
The keynote speech from Jo Pettifer was a standout, setting the tone for a day of thought-provoking conversations around innovation, leadership, and inclusion.
The day featured insightful panel discussions with experts across industries, including:
🔹 Avril Couper, Elle Lucas, Jo Murphy, and Aluma N., who shared their experiences on leveraging technology for growth and leadership.
🔹 A powerful session with Rachel Daly, captain of Aston Villa Football Club and ambassador for Cure Leukaemia. Rachel’s words resonated deeply:
“Don’t let anyone say no to your dreams.”
Hearing from individuals who have pushed boundaries and broken barriers served as a reminder of the importance of determination, resilience, and access to the right tools.
One of the most striking themes of the event was the need for inclusive design in technology. Ensuring that digital transformation benefits all individuals, regardless of gender, background, or role, is key to sustained innovation and success.
At YPP Consulting, we believe that technology should be designed for people, not just processes. When businesses take a human-first approach to digital transformation, they not only drive performance but also create workplaces where diverse voices thrive.
Events like this highlight the progress being made—but also the work still to be done. While technology and data offer powerful opportunities, true change requires leadership, advocacy, and action.
At YPP Consulting, we are committed to:
✅ Helping businesses leverage technology to create more inclusive, high-performing workplaces.
✅ Driving innovation that empowers diverse talent to succeed.
✅ Supporting initiatives that break down barriers in tech and beyond.
As we reflect on this year’s IWD theme, one thing is clear: The future of technology is inclusive, and it’s up to all of us to make it happen.
Here’s to more conversations, collaborations, and action to ensure women not only participate in the digital revolution but lead it.
Learn how YPP Consulting can help design an Agile Salesforce CRM model for you