At YPP Consulting, we don’t just implement technology - we transform businesses. Our approach starts with strategy, ensuring that every digital solution is aligned with business goals, data integrity, and operational efficiency. From CRM overhauls to business process design, automation, AI strategy, and AI agent design & deployment, our work helps businesses streamline processes, enhance engagement, and scale with confidence.
Explore our case studies to see how we’ve helped companies achieve measurable success.
At YPP Consulting, we collaborate with a range of industry-leading partners to enhance the Salesforce experience for our clients. These partnerships enable us to provide innovative solutions that integrate seamlessly with Salesforce, delivering optimal value across various business functions.
We work with Salesforce-certified independent software vendors (ISVs) to bring you best-in-class applications that complement and extend the power of Salesforce, tailored to meet your unique business needs.
From marketing automation tools to analytics platforms, we leverage top-tier AppExchange solutions to enhance your Salesforce ecosystem, streamlining workflows and boosting business performance.
Through partnerships with AI and automation solution providers, we empower your teams to work smarter, using Salesforce’s AI capabilities like Einstein, along with cutting-edge automation tools, to optimise every aspect of your operations.
We team up with expert integration and development firms to ensure your Salesforce platform integrates effortlessly with third-party applications, legacy systems, and other business-critical technologies.
Keystream’s digital infrastructure was outdated, leading to:
🚨 Low CRM adoption (20%) – Data scattered in spreadsheets, causing inefficiencies.
🚨 No marketing strategy – Email campaigns lacked structure and impact.
🚨 Disjointed communication – Teams relied on manual processes and unused tools.
🚨 Lack of real-time insights – Decision-making suffered due to fragmented data.
🚀Salesforce CRM Implementation – Fully adopted company-wide with training & automation.
🚀Marketing Automation Streamlined outreach & data-driven campaigns through Marketing Cloud
🚀Telephony & Compliance – Devyce for call logging; a candidate portal for onboarding.
🚀Process Optimisation – Automated CV formatting (Hireara), reducing recruiter admin time.
🚀Brand & Website Overhaul – Unified sub-businesses under a single, cohesive strategy.
✅ 100% CRM adoption – Full integration across sales, marketing, and compliance.
✅ 75% efficiency improvement – Automated workflows reduced admin time.
✅ £30,000 saved – Eliminated inefficiencies & redundant tools.
✅ Real-time business intelligence – Data-driven decision-making enabled.
As a fast-growing global company, Sumsub struggled with disconnected systems, inefficient workflows, and a fragmented customer journey. The organization relied on:
🚨 Three separate CRMs – Sales, marketing, and customer success teams operated in silos.
🚨 15+ unconnected tools – Additional software was layered to compensate for CRM inefficiencies.
🚨 Heavy reliance on manual processes – Teams resorted to manual verifications and conversations due to a lack of trust in data.
🚨 Inconsistent revenue visibility – Leadership lacked a clear, data-driven view of customer lifecycle value.
YPP Consulting conducted a comprehensive business analysis to map Sumsub’s end-to-end customer journey from lead to cash and beyond. The engagement focused on:
🔍 Full Business Process & Revenue Analysis
⚙️ Technology Consolidation & Salesforce System Design
📊 Readiness Assessment & Roadmap for Implementation
✅ One unified CRM strategy – Eliminating disconnected tools and improving team alignment.
✅ Increased operational efficiency – Reduction in manual tasks and duplicate work.
✅ Data-driven decision-making – Improved revenue tracking and forecasting.
✅ Seamless marketing integration – Marketing retained HubSpot while syncing seamlessly with sales and customer success.
As one of Europe’s largest online fashion platforms, Zalando faced significant CRM complexity across multiple business units. Their Salesforce and HubSpot ecosystems were highly fragmented, leading to:
🚨 Siloed CRM instances – Multiple Salesforce orgs with inconsistent configurations.
🚨 Lack of standardisation – Varying data models, workflows, and automation.
🚨 Inefficient cross-team collaboration – Disconnected sales, marketing, and service processes.
🚨 Limited visibility – Leadership lacked real-time insights due to data inconsistencies.
YPP Consulting was engaged as a Salesforce analyst and strategy expert to assess Zalando’s Salesforce & Hubspot design. Our structured approach included:
🔍 Multi-Org Analysis & Standardisation Plan
📊 Optimal CRM Design & Consolidation Strategy
🚀 Implementation Roadmap & Adoption Strategy
✅ Optimized CRM architecture – A unified framework enabling scalability & efficiency.
✅ Streamlined cross-team collaboration – Standardised processes for sales and marketing alignment.
✅ Improved data integrity – Consistent data across Salesforce and HubSpot
✅ Faster decision-making – Leadership gained clear visibility into performance metrics.